Rethinking the Health Plan

Policy Shifts, Market Disruption & What Employers Are Adopting — and Why

May 21, 2026
4:00 PM – 7:00 PM

Hosted by
Rocky Mountain Total Rewards Association (RMTRA)

Featuring

David Silverstein
Founder & CEO, Amaze Health

Ben Falk
Head of Total Rewards & Compliance

Event Logistics

📍 Venue
Empower Field at Mile High
1701 Bryant St
Denver, CO 80204
Parking provided

🗓 Date
May 21, 2026

⏰ Time
4:00 PM – 7:00 PM

• 4:00 – 4:30 | Networking
• 4:30 – 5:45 | Discussion & Perspectives
• 5:45 – 7:00 | Networking Reception

Event Overview

The employer healthcare landscape is entering a period of rapid disruption.

Policy changes, regulatory pressure, rising claims volatility, and growing dissatisfaction with traditional models are forcing organizations to rethink how their health plans are structured—often without full visibility into how the system truly operates.

This session brings together practitioners and business leaders to explore how healthcare and benefits strategies connect directly to core business priorities and operational outcomes.

David Silverstein, Founder of Amaze Health and a leading voice in healthcare policy and transparency reform, will open with a candid perspective on the policy decisions, market dynamics, and structural inefficiencies driving today’s cost challenges.

The conversation will then shift to employer leader, including Ben Falk, who will share how they’ve aligned healthcare and benefits strategies with business priorities such as workforce needs, affordability, and long-term cost management.

What You’ll Explore

How public policy is reshaping employer healthcare

Recent legislation—including the No Surprises Act and federal transparency requirements—is creating unintended consequences, such as increased high-cost claims and greater stop-loss exposure.

Why fiduciary pressure is increasing

Policy changes and rising ERISA litigation are placing new expectations on employers to act as fiduciaries of healthcare spend—driving greater scrutiny of traditional models.

Why employers are rethinking the traditional carrier model

• What’s driving evaluation of new approaches
• What “unbundling” a health plan really means
• Why adoption is accelerating

The evolution of virtual care

Virtual care is moving beyond telemedicine toward becoming the operating system of the health plan—coordinating care, reducing fragmentation, and improving the employee experience.

Real-world employer perspectives

Hear directly from business leaders on:

• What triggered their strategy shift
• How they evaluated options internally
• Key decision-making criteria
• Lessons learned and what they’d do differently

Format

This session will begin with a policy and market overview, followed by a moderated discussion with employer practitioners.

The focus is on practical insight—not theory—giving attendees a clear framework for evaluating their own healthcare strategies.

The event will conclude with a networking reception and light refreshments.

Speakers

Ben Falk

Head of Total Rewards & Compliance, Denver Broncos Football Club
Ben Falk leads Total Rewards and Compliance for the Denver Broncos, aligning benefits strategy with business priorities around access, affordability, and cost management.

David Silverstein

Founder & CEO, Amaze Health
David Silverstein is a nationally recognized advocate for healthcare price transparency and market reform. He has contributed to both state and federal transparency initiatives and now focuses on helping employers navigate healthcare through innovative virtual care models.